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Our goal was to create an identity that captures Chef Justin Severino’s whimsical personality and introduces Salty Pork Bits to an audience of meat fans and foodies across the nation. These high-quality cured meats defy the norm with careful sourcing, unique techniques, and surprising flavor combinations. To set the brand apart from the landscape of traditional cured meat products we veered away from an old-world aesthetic with playful illustrations of our pig protagonist going about his daily life.
The various illustrated vignettes can be expanded upon as new product lines and flavors are introduced. By establishing a tone that this brand isn’t your typical salami and charcuterie, we’re creating an expectation that you’re in for a treat— and prepare to be delighted.
+ logo & visual identity
+ packaging system
+ marketing collateral
+ merchandise & apparel
+ production management
+ copywriting & editing