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No grit, no pearl.

The Salt Line is an oyster focused seafood restaurant between Nationals Park and the Anacostia waterfront in Southeast Washington, DC. From its inception, the aim was to merge the coastal vibes of New England and the Mid-Atlantic. The visual identity we created ranges from classic and nautical, to cheeky and family-friendly.

The typeface is bold and clean. The menus are a deep dark blue and gold, while accents of red are a nod to their neighbors, the Washington Nationals. The details in the pointillism oyster shells draw inspiration from sand on a beach, while oyster and sea monster illustrations tie the identity together with instagram-friendly details.

Clam you dig it?

Branded Experience
Signage and Guest Touchpoints in Environment
Architecture & Interiors by Grizform Design
What the shell did we do?
+ brand strategy
+ naming consultation
+ visual identity
+ copywriting
+ menu system
+ signage
+ marketing collateral
+ production management
+ illustration
+ apparel
+ social media strategy & content
At work, we play. Partnering with our clients make for interesting solutions.

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