An arrangement of cured meat slices from Salty Pork Bits.

Nice to meat you.

These high-quality cured meats defy the norm with careful sourcing, unique techniques, and surprising flavor combinations. To set the brand apart from the landscape of traditional cured meat we veered away from an old-world aesthetic with playful illustrations of our pig protagonist going about his daily life.

Illustrated vignettes can be expanded upon as new product lines and flavors are introduced. By establishing a tone that this brand isn’t your typical salami and charcuterie, we’re creating an expectation that you’re in for a treat— prepare to be delighted.

Photographs by Adam Milliron, Justin Rude, GDCo.

Chef Justin Severino gazes lovingly at a plate of prosciutto.
Custom hand-drawn pencil illustration of a pig.

This little piggy.

Packaging System
Labels on vacuum seal package
Chef Justin Severino’s cured meats have put his Pittsburgh restaurants in the national spotlight.
We dug into the meat of it:
+ logo & visual identity
+ packaging
+ illustration
+ apparel
+production management

Pork cuts.

Process Sketches
Pencil on paper

This little piggy went wee wee wee all the way to the butcher shop…to be turned into salami, pate, sausage, smoked meats, salami cotto, and whole muscle. Thankfully, we had a labeling system for that.

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All Projects