Plant-based eating with broad diner appeal.

Fare Well is a restaurant established by iconic vegan heroine, Doron Petersan of Sticky Fingers Sweets & Eats. The objective was to bring a nod of diner nostalgia to a welcoming eatery that highlights plant-based comfort foods, vegan baked goods, and craft cocktails. The brand identity took inspiration from Doron’s collection of vintage plates and pyrex dishes and influenced the interior’s color palette and decor. By creating an installation of the vintage plates in circular patterns on the wall, we created a system that could evolve and be added to as her collection continues to grow.