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In May 2020, restaurants and bars found themselves closing doors in the middle of a pandemic. We answered by opening ours, piloting a project called Office Hours where we introduced 90 minute workshops to identify as many solutions and possibilities around a singular challenge. The goal for Boundary Stone was to invigorate a neighborhood favorite during a time when everyone was just learning how to do the pandemic pivot.
Fresh takes on their already well-loved brand included an expanded logo system, wayfinding and COVID safety signage, and a retail concept we named B.S. Fine Goods to open up sales opportunities. In addition to the regular menu, you can now find bottled cocktails, growlers, and neighborhood goods to go.
From there we encompassed an identity for their popular annual event: Battle of the Barrel-Aged Beers. The primary event identity took inspiration from barreled whiskeys and beers, harking back to vintage looks of yore whilst ringing a nostalgic bell. We designed the campaign identity to be evergreen from year to year while the key art remains flexible and playful to keep things fresh for years to come.