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Rebranding a Restaurant in the Modern Age

rebranding a restaurant in the modern age subhed

QSR Magazine

To change or update a brand identity, Wiser says, leadership must first know the ins and outs of the original identity. When her team is researching and designing a restaurant’s rebrand, they analyze every detail of the concept, even down to the look of the uniforms and menus.

News

New Talent: Designer

We're not currently hiring but are always on the lookout for talent. Introduce yourself and send along your resume, cover letter, and portfolio to work@generaldesign.co.

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Design

A General Rebrand: Typography

Over the past few years, we’ve become more focused, tighter, yet flexible. We champion remarkable brands with partners who put people over ego. And we do this through strategy and design.  We'll start here: with General Design Co.'s rebranding, beginning with typography.

Lillian Ling
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News

Get Ready To Battle Barrel-Aged Beers

Melanie Harker
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