Company
Info
General Design Co. has been cultivating relationships and expertise in the food, beverage, and hospitality industries since 2007.
From fast casual eateries to fine dining restaurants, bakery retail shops to craft beer packaging, and neighborhood bars to high-end caterers, we bring a measured approach driven by curiosity and refined by industry insight.
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CONCEPT DEVELOPMENT
Conceptual Test Fit/Clarification
Moodboards
Positioning
Naming
Point of View
Brand Foundation: mission, vision, values
Conceptual Test Fit/Clarification
Moodboards
Positioning
Naming
Point of View
Brand Foundation: mission, vision, values
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BRAND IDENTITY
Verbal: language, vocabulary, key messaging, etc.
Visual: logos, color, typography, imagery, etc.
Collaboration: architects, interior designers, social media, pr & marketing
Brand Manual: guidelines & assets
Verbal: language, vocabulary, key messaging, etc.
Visual: logos, color, typography, imagery, etc.
Collaboration: architects, interior designers, social media, pr & marketing
Brand Manual: guidelines & assets
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BRAND ROLLOUT
Print: menus, collateral, ephemera, packaging, etc.
Environmental: signage, wayfinding, surfaces, custom tabletop objects, etc.
Digital: websites, social media assets, motion/animation, etc.
Print: menus, collateral, ephemera, packaging, etc.
Environmental: signage, wayfinding, surfaces, custom tabletop objects, etc.
Digital: websites, social media assets, motion/animation, etc.
