General Design Co. has been cultivating relationships and expertise in the food, beverage, and hospitality industries since 2007.
From fast casual eateries to fine dining restaurants, bakery retail shops to craft beer packaging, and neighborhood bars to high-end caterers, we bring a measured approach driven by curiosity and refined by industry insight.
CONCEPT DEVELOPMENT Conceptual Test Fit/Clarification Moodboards Positioning Naming Point of View Brand Foundation: mission, vision, values
BRAND IDENTITY Verbal: language, vocabulary, key messaging, etc. Visual: logos, color, typography, imagery, etc. Collaboration: architects, interior designers, social media, pr & marketing Brand Manual: guidelines & assets
BRAND ROLLOUT Print: menus, collateral, ephemera, packaging, etc. Environmental: signage, wayfinding, surfaces, custom tabletop objects, etc. Digital: websites, social media assets, motion/animation, etc.
Over the past 16 years, we have worked with over 100 clients and concepts ranging from celebrity and Michelin-starred chefs, independent restaurant groups, and emerging food & beverage entrepreneurs.
America Eats Tavern by José Andres Bandoola Bowl Boundary Stone Public House Buffalo & Bergen Capstone Vineyards Chef Carla Hall Clove & Cedar Coffeebar Cranes Spanish Kaiseki Crazy Aunt Helens Dauphine's Dolcezza Gelato Farmside Kitchen Grazie Grazie Grazie Nonna The Henri House of Macarons Irregardless Jiwa Singapura La Famosa Little Chicken Lucky Danger Occasions Caterers Peach Perfect Catering Petite Cerise Pineapple & Pearls Right Proper Brewery Salty Pork Bits The Dubliner The Lost Fox The Salt Line Think Food Group
A team of many talents.
It takes people with varied interests to make up our team of brand builders. Urban farmers, multidisciplinary artists, and pool sharks, each one of us tackles every project with empathy and deep curiosity.
It takes people with varied interests to make up our team of brand builders. Urban farmers, amateur tattooists, pool sharks, bakers, and improv performers, we each tackle every project with empathy and deep curiosity.
Principal/Creative Director + Strategy + Copy
Art Director + Design + Copy
Production Director + Photography + Account Services
Senior Designer + Illustration
RECOGNITION / ACCOLADES
Advertising Club of Metropolitan Washington AIGA Eye on Design American Institute of Graphic Arts / AIGA 365 American Institute of Graphic Arts / AIGA 50 Awwwards Biennial Show American Advertising Federation Art Directors Club of Metropolitan Washington Communication Arts Graphis Branding Graphis Logo Design Graphis Design Annual HOW International Design HOW Self-Promotion Design Logo Lounge Logo Lounge Master Library Print Creativity + Commerce Print Regional Design Restaurant and Bar Design Awards Elle Decor Blog Food & Wine Blog HOW Design Website I Heart Logos Under Consideration: Art of the Menu