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General Design Co. has been cultivating relationships and expertise in the food, beverage, and hospitality industries since 2007.

From fast casual eateries to fine dining restaurants, bakery retail shops to craft beer packaging, and neighborhood bars to high-end caterers, we bring a measured approach driven by curiosity and refined by industry insight.
CONCEPT DEVELOPMENT
Conceptual Test Fit/Clarification
Moodboards
Positioning
Naming
Point of View
Brand Foundation: mission, vision, values
BRAND IDENTITY
Verbal: language, vocabulary, key messaging, etc.
Visual: logos, color, typography, imagery, etc.
Collaboration: architects, interior designers, social media, pr & marketing
Brand Manual: guidelines & assets
BRAND ROLLOUT
Print: menus, collateral, ephemera, packaging, etc.
Environmental: signage, wayfinding, surfaces, custom tabletop objects, etc.
Digital: websites, social media assets, motion/animation, etc.

Select Clients.

Over the past 16 years, we have worked with over 100 clients and concepts ranging from celebrity and Michelin-starred chefs, independent restaurant groups, and emerging food & beverage entrepreneurs.
SELECT CLIENTS

America Eats Tavern by José Andres
Bandoola Bowl
Boundary Stone Public House
Buffalo & Bergen
Capstone Vineyards
Chef Carla Hall
Clove & Cedar Coffeebar
Cranes Spanish Kaiseki
Crazy Aunt Helens
Dauphine's
Dolcezza Gelato
Farmside Kitchen
Grazie Grazie
Grazie Nonna
The Henri
House of Macarons
Irregardless
Jiwa Singapura
La Famosa
Little Chicken
Lucky Danger
Occasions Caterers
Peach Perfect Catering
Petite Cerise
Pineapple & Pearls
Right Proper Brewery
Salty Pork Bits
The Dubliner
The Lost Fox
The Salt Line
Think Food Group
RECOGNITION / ACCOLADES
    →
Advertising Club of Metropolitan Washington
AIGA Eye on Design
American Institute of Graphic Arts / AIGA 365
American Institute of Graphic Arts / AIGA 50
Awwwards
Biennial Show
American Advertising Federation
Art Directors Club of Metropolitan Washington
Communication Arts
Graphis Branding
Graphis Logo Design
Graphis Design Annual
HOW International Design
HOW Self-Promotion Design
Logo Lounge
Logo Lounge Master Library
Print Creativity + Commerce
Print Regional Design
Restaurant and Bar Design Awards
Elle Decor Blog
Food & Wine Blog
HOW Design Website
I Heart Logos
Under Consideration: Art of the Menu
LEARN MORE ABOUT WORKING WITH US

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